Axximum: quite simply, a great contemporary business name
The word ‘maximum’ and its positive definitions makes it a great source for a business brand name. It’s universally understood, and refers to qualities that are clearly desirable in a business context: the greatest quality; highest quantity; the highest amount; the best value; etc. But the trouble with universal concepts is that they can become anonymous through over use. However, when they are used as a start point for an invented name, they can be incredibly powerful. In this case, the name Axximum is clearly derived from the word ‘maximum’, but is made unique by the quirky re-spelling. It therefore inherits the meanings of the original word, whilst being incredibly distinctive. In branding terms, it’s as good as it gets.
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