A very modern name with a deliberately classic style
This is a very contemporary name that's full of character. It knowingly takes an unlikely combination of the words 'clever' and ‘smiths’ and uses a name structure that's familiar from traditional trade names. (A ‘smith’ is a maker or craftsperson; as in silversmith, blacksmith or locksmith.) This gives the name a sense of heritage, authority and reassurance; it sounds established and authoritative. But it also sounds intriguing, because the name structure suggests that the business is 'a maker of clever'. This will resonate with a broad range of forward-looking businesses that want to stand out from their generically-named competitors and make a statement. This might include businesses that are part of the knowledge economy, providing intelligence and new thinking, or delivering smart solutions.
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